We live in an age of instant information, yet that hasn't done much to unify us as a society.
Instead, we've become like purposeful birds, each building our own nest of beliefs. We flit around the internet, alighting only briefly to collect a glinting factoid or a shiny idea that catches our eye.
Yet, new media also has the potential to build consensus - and effective teams - by finding and focusing on core values that the majority of us hold dear - regardless of class, race, or politics. It can be used to:
- Create sources of communication that drive local economies and foster community pride and awareness
- Produce events and marketing materials that generate economic prosperity and long-term growth while honoring a community's authentic character.
- Educate ourselves about our community assets while encouraging stewardship and economic development.
- Celebrate inspiring people who work for betterment to help motivate ourselves and others.
- Work for healthier local governments by presenting information about the voting process and candidates.
- Empower people to understand that an individual can profoundly and positively change a community.
To carry through with these goals isn't necessarily expensive or difficult. I've spent most of my communications career working with non-profit budgets - or non-existent ones.
Yet, with time and a group of focused volunteers driven by will and enthusiasm, ideas can come to fruition, improving a community's economic prospects and quality of life.